06/02/2019
Advertisement expenditure [Sea 37(2B)] :-
No allowance is available in respect of expenditure incurred by an assessee on advertisement in any souvenir, brochure, tract, pamphlet or the like published by a political party. Other remaining expenses on advertisement are deductible according to the provisions given under section 37(1). Disallowance under section 37(2B) and deduction under section 80GGB-Contribution to a political party is deductible under section 80GGB (if a contribution is made by an Indian company) or under section 80GGC if a contribution is made by a person other than an Indian company). Expenditure by way of advertisement to a magazine owned by a political party is treated as "contribution" to a political party for the purpose of section 80GGB, but not for the purpose of section 80GGC. In other words, advertisement expenditure (in a magazine owned by a political party) is deductible under section 8OGGB if the taxpayer is an Indian company but the same is not deductible under section 8OGGC if the taxpayer is a person other than an Indian company.
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